Good graphic design will help you create a strong and long-lasting impression on your existing and future customers. You want to think of it as an integral part of the success of your business in the digital age. After all graphic design is one of the best and fastest ways of communication online.
Listed below are 5 reasons why you should embrace the value of professional design:
1.Brand Consistency
Graphic designers will assist you in creating and setting clear brand guidelines for your business. They clearly understand the importance of consistent imaging and messaging your brand requires. A different look for every platform is confusing to your existing and future customers, so be sure you have a clear brand image.
2.First Impressions Matter
The brain processes visuals 60,000 times faster than text and 90% of the information processed by the brain is visual. This is why design plays a crucial role in creating the right connection with your audience and you have a very small window of opportunity to do this. You need to invest in proper design!
3.Strong design builds customer trust
Design translates into consumer trust and can alter someone's perception of your business. Bad web design either it's your website or other digital assets can lead to instantly diminished trust, which can in return lead to slow death of your brand.
Remember first impressions matter and customers make their impressions about your brand based on what they see on your website and social media.
4.Stand out amongst the noise
Professional design will help you stand out amongst your competition. Well thought out and consistent branding that includes logos, brand images, social media graphics, and unique colours will catch the eye of your audience and leave a lasting, positive impression.
5.Save money
Cutting corners on design either for your digital assets or website will essentially lead to subsequent re-designs, which will lead to additional costs. Bad design choices will also mean you will lose potential customers along the way.
You should look at paying for professional graphic design as an investment in your business that will save you money in the long run.